Tricia Buenvenida, WG '99

Wharton OC Happy Hour Guru

Tricia Buenvenida is the owner of Buena Beauty, LLC, a marketing consultancy based in Orange County, California. With over 15 years marketing experience in consumer packaged goods and fashion industries, Tricia has applied her skills in creating successful and innovative marketing campaigns for beauty brands such as Cover Girl, Giorgio Beverly Hills, Revlon, Victoria's Secret, and L'Oreal.  


Currently, she is managing a premium, medically-positioned anti-aging skincare line, Vitaphenol, implementing social media strategies for action sports brands Billabong and Becker Surf, and helping build the social/digital communities for television personalities Gretchen Rossi of The Real Housewives of Orange County and Audrina Patridge of MTV's The Hills


Prior to that, Tricia managed the L’Oreal $100 million mascara business, and launched the Revlon-licensed product for artificial nails and artificial lashes, and the Bio-Oil business to the US market. She has been featured in "Lucky" magazine as a marketing guru, "The New York Times," The "Orange County Register" and "Marie Claire" as a top cosmetics consultant.  


Tricia earned her Bachelor of Arts in International Relations and a Bachelor of Science in Journalism, both magna cum laude, from Boston University, and received her MBA from The Wharton School, University of Pennsylvania on a full academic scholarship as a Kraft Foods Fellow. Tricia is a current member of Wharton Southern California and Cosmetic Executive Women (CEW).


Check out Tricia's work at