Wharton Webinar Series: Leveraging Branding for Long Term Growth

Wharton Alumni Relations is pleased to present an exclusive membership benefit to members of Wharton Clubs: Pre-registration for our upcoming webinar.

Webinar: Leveraging Branding for Long Term Growth
Led By: Barbara Kahn, Patty and Jay H. Baker Professor, Director, Jay H. Baker Retailing Center, Professor of Marketing

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Registration is available EXCLUSIVELY to Wharton Club of Southern California members.  Space is limited, so register today!  If you are not already a member of our club, we encourage you to join the club and take advantage of this valuable benefit.

Register Online
Date: Tuesday, April 4, 2017
9:00am - 10:00am PST
Cost: No cost for WCSC Members.  A link to the webinar will be sent to all registrants 24 hours prior to the webinar.

About this session:

This webinar focuses on how firms can leverage their brand equity for viable growth strategies. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are also critical assets that can make a significant contribution to your company’s bottom line.