Customer Centricity Conference :: May 10 & 11 Wharton SF

Join other marketing executives and leaders to learn the most powerful metric in marketing today: Predictive customer lifetime value. Discover why this number is almost always wrong internally and how much money your company could be leaving on the table as a result. Compete in a robust, competitive challenge in which you try to drive the highest market value of a fictional company in a customer centricity simulation that allows you to practice the principles you learn.

Date: May 10 and 11, 2017

Location: Wharton San Francisco



Register for the event at the early bird rate hereEarly birds before April 15th win a chance to have breakfast with Professor Fader!


Peter Fader, Professor of Marketing, Wharton School, University of Pennsylvania, kicks off a day of cutting edge speakers sharing been-there, done that case studies. Roberto Medri, Director, Data Science at Wealthfront, and Tiffani Bova, Global Customer Growth and Innovation Evangelist at Salesforce round out the morning. In the afternoon, we make a brief stop in omnichannel technology with Gary Angel, CEO & Founder, Digital Mortar; then it's on to leveraging customer data with Jodie Antypas, Director of Consumer Insights, Electronic Arts; understanding loyalty best practices with Joshua Kanter, SVP Revenue Acceleration, Viking Cruises; and then Bill Schlough, Senior VP and CIO, from the San Francisco Giants finishes the day.


On day 2, you put knowledge into practice with a nine-round, full-day customer centricity simulation. If you haven't experienced this amazing simulation, where you experience in nine rounds how decisions you make about budget, client quantification, and acquisition and retention program measurement play out year-over-year. You won't want to miss this high quality, data-driven day of being the CMO. Read more about the simulation.


Sarah Toms, Wharton's IT Director and the person who designs the simulations, talks about the one-day program.  See the interview here:


$1,500 regular pricing. 20% discount if you register before April 15, 2017 

Discount code: VIP20PRCT


Peter Fader
Professor of Marketing

Wharton School

Tiffani Bova
Global Customer Growth and Innovation Evangelist,
Bill Schlough
Senior VP and CIO,
San Francisco Giants
Jodie Antypas
Director of Consumer Insights,
Electronic Arts (EA)
Joshua Kanter
SVP Revenue Acceleration,
Viking Cruises
Sarah Toms
IT Director,
Wharton School, University of Pennsylvania
Roberto Medri
Director, Data Science,
Gary Angel
CEO & Founder,
Digital Mortar

Allison Hartsoe
Founder & CEO,
Ambition Data
Customer Centricity

Conference Host


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