Wednesday, October 2, 2024
Wayne Hao
The Wharton SoCal Club invites you to a special exclusive, in-depth session with Professor Peter Fader, one of the world's foremost thought leaders in customer analytics and predictive modeling! This is a rare opportunity to reconnect and engage with one of Wharton’s top professors, and to hear about his current research and commercial activities.
Where: Firestone Brewing, 3205 Washington Blvd, Marina Del Rey, CA 90292
When: Wed, Oct 2, 2024, 5:30pm to 8:30pm PDT
Cost: $10 Members and member guests; Non-members $25 Limit one member guest at the member price; additional guests pay the non-member price.
NOTE: Ticket proceeds will be used to purchase food for attendees.
RSVPs required, there are no walk-ins for this event.
Professor Fader's recent best-selling books:
Customer Centricity: Focus on the Right Customers for Strategic Advantage (2020)
The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value (2018)
The Customer-Base Audit: The First Step on the Journey to Customer Centricity (2022)
About the Hosts:
Peter Fader, Frances and Pei-Yuan Chia Wharton Professor of Marketing
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. He works with firms from a wide range of industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products. Much of his research highlights the consistent (but often surprising) behavioral patterns that exist across these industries and other seemingly different domains.
In addition to his various roles and responsibilities at Wharton, Professor Fader co-founded a predictive analytics firm (Zodiac) in 2015, which was sold to Nike in 2018. He then co-founded (and continues to run) Theta Equity Partners to commercialize his more recent work on “customer-based corporate valuation.”
Fader is the author of Customer Centricity: Focus on the Right Customers for Strategic Advantage and coauthor with Sarah E. Toms of the book The Customer Centricity Playbook. He has been quoted or featured in The New York Times, The Wall Street Journal, The Economist, The Washington Post, and on NPR, among other media. In 2017, Professor Fader was named by Advertising Age as one of its inaugural “25 Marketing Technology Trailblazers,” and was the only academic on the list.
Head of Growth, O Positiv
VP of Corporate Development, NANO Nuclear Energy (NASDAQ: NNE)
Wharton SoCal Head of Events, Co-Director of the Wharton Environment and Climate Action Network (WECAN)
Wayne Hao (WG11) is currently the Vice President of Corporate Development for NANO Nuclear Energy, a clean energy technology company that focuses on nuclear microreactors with additional vertically integrated business lines in the nuclear supply chain.
In past roles, Mr. Hao has held leadership positions in successful entrepreneurial ventures including helping build and sell two early-stage startups with successful exits of over $150M in exit value and serving as an investment analyst for an $800M venture investment firm.
Mr. Hao holds an MBA from The Wharton Business School and a BS from Washington University in St. Louis.
