Purpose Driven Entrepreneurial Chat with Jewelry Designer Ele Keats

Date and Time
Thursday, August 18, 2016
6:00pm— 8:00pm
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Ele Keats Jewelry
1611 Montana Ave
Santa Monica, CA 90403
United States
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Alissa Finerman

Please join the Wharton SoCal Alumni Club for a special evening with Ele Keats, a purpose driven entrepreneur and jewelry designer. The event will be a unique opportunity to learn about starting a business, overcoming challenges, taking and managing business risks and following your passion. If you are interested in starting your own business, we encourage you to join. The event is open to both men and women. Ele has a beautiful store on Montana Avenue in Santa Monica and her jewelry designs are lovely and range in price.

Evening flow:
6.00 - 6.30pm: Enjoy wine, snacks, and networking with new friends
6.30 - 7.15pm: Discussion with Ele Keats
7.15 - 8.00pm: Network and explore the jewelry designs

*Ele has graciously extended a 10% discount to our group for any purchases from the night.  

About Ele Keats:

ekeats.jpgEle Keats was born in Paris, and raised in Europe, New York and Los Angeles. Her mother, a Ford model, traveled extensively with the girls, introducing them to a variety of cultures, which gave them a broad perspective of the world. She considers the time she lived in Munich, Germany, as having a tremendous influence on her. Specifically when she’d visit the studio of one of her mother’s close friends, a goldsmith, who had his workshop in his home. Ele was completely fascinated by his tools, intricacy of design and artistry.

At age 17, she joined her mother and sister on a spiritual trip to India which marked the beginning of her love affair with gemstones. It was here that she was first introduced to them by a local gem dealer. Years later she would become a jewelry designer herself, and reflecting back on these serendipitous meetings she came to understand their impact on her as a young artist. These early beginnings, Ele feels, all wove together the tapestry of her destiny.

2004 was a breakthrough year for Ele. She received guidance from a trusted mentor. She learned that she needed to wear an Emerald for its healing and protective qualities. Searching far and wide, she couldn’t find exactly what she had envisioned, leading her to design her own necklace which she still wears today: The Divinity Emerald. The response she got from her creation blew her mind. People were stopping her on the street asking where they could get one. One lady at a restaurant in New York literally grabbed her shoulders and looked her in the eye and said, “You must do this. Me and all my friends would love to buy your jewelry.” It was a few months later at a party, Ele’s friend tried on her Divinity Emerald and after seeing her necklace on someone else, Ele finally realized she needed to take a leap of faith and dive fully into being a designer. This woman ended up being her first customer. After that experience, Ele created her first jewelry collection.

Some of her clients include Drew Barrymore, Cameron Diaz, Diane Keaton, Maria Shriver and Jennifer Hudson.

“In life if you’re supposed to do something it just finds you. I always say jewelry found me. Everything came about with an effortless flow–all the doors opened for me at once and I knew that it was meant to be. ”

To see Ele's full bio please visit:

To learn more about her jewelry and inspiration, please visit

We look forward to seeing you!


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Ele Keats Jewelry

1611 Montana Ave, Santa Monica, CA 90403, United States,
by public transit by car by bike Walking