Meet the Mind Behind the Data: Book Launch, Tue 5/14, 3pm PDT

Date and Time
Tuesday, May 14, 2024
3:00pm— 4:00pm
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Philadelphia, PA 19104
United States
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Meet the Mind Behind the Data: Alumni Exclusive Book Launch with Wharton Professor Stefano Puntoni

Be among the first to own a signed copy of this pivotal new book!

Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data

By Wharton Professor Stefano Puntoni & Bart De Langhe (Belgium)


Brief Description:

Discover a revolutionary approach to data analytics at the Alumni exclusive Wharton Press book launch event featuring Professor Stefano Puntoni, co-author of "Decision-Driven Analytics.” This event explores the synergy between human insight and AI in data analytics. Join us for an evening of enlightening discussions and get your copy signed!


Why Attend:

  • Think Smarter: Explore methods to make decisions effectively using human insight and data.
  • AI Integration: Discover how AI complements human decision-making in the analytics process.
  • Bridging Gaps: Close the distance between managerial decision-making and data science.


About the Speaker:

Professor Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School, University of Pennsylvania. He is also the co-director of AI at Wharton, an initiative to foster, coordinate, and promote research and teaching on artificial intelligence across the Wharton School.

Puntoni brings a behavioral science perspective to artificial intelligence and algorithms, to investigate how automation is changing consumption and society. His research has appeared in many leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review.

At Wharton, Puntoni teaches undergraduates, MBAs, and executives in the areas of new technologies, marketing strategy, brand management, and decision making. He holds a PhD in marketing from London Business School and a degree in statistics from the University of Padova, in his native Italy. Prior to joining Penn he was a Professor of Marketing and Department Head at the Rotterdam School of Management, Erasmus University, in the Netherlands.


Event Details:

  • Hosting Club: Wharton Alumni Club of Philadelphia
  • Date: Tuesday, May 14th, 2024
  • Time: 6:00pm – 7:00pm (eastern standard time)
  • Location: Huntsman Hall + Zoom for those not in Philadelphia area


RSVP Today! Limited spots available.

RSVP through the Wharton Club of Philadelphia 


Attendees will receive a coupon code to purchase the book at a discounted price ahead of the launch.

Map & Directions

Online event

Philadelphia, PA 19104, United States,
by public transit by car by bike Walking