Consumer Emotions, Digital Joy and How to Win the Hearts and Minds of Your Customers
Patti WilliamsFeaturing
Ira A. Lipman Associate Professor of Marketing
The Wharton School
Jim Stuart
Chairman and Founder, PIRCH
The pace of change in the retail sector is not only accelerating, it remains difficult to decide where it is headed. Combining their academic and practical perspectives, Professor Williams and Mr. Stuart will share their perspectives on traditional retail moving into e-commerce, on e-commerce pursuing new storefronts and a generation of shoppers seeking meaning and purpose. Join us for a lively discussion on bringing emotion to the retail frontier and on the trends shaping the next chapter of the digitally empowered consumer.
101 Wilshire Boulevard
Santa Monica, CA 90401
5 p.m. – Registration
5:30 p.m. – Program
6:30 - 7:30 p.m. – Networking Reception
Ticket Price &nnbsp; $25/person
Register by January 8 (click here)