Thursday, July 8, 2021CATALYST: The pace of digital transformation requires innovative thought to stay ahead of the pack. Becky Ann Hughes WG21, Senior Vice President for Glu Mobile at Electronic Arts (EA), shares her insights about successfully developing and growing iconic apps at Glu Mobile, and Glu’s path to partnership with EA. Interviewed by Sheila Bangalore WG21. Hosted by Sheila Bangalore WG21.
Thursday, July 8, 2021
Noon – 1:15pm PDT
Virtual event (Zoom link will be provided in advance to all registered attendees)
About the Speaker:
Becky Ann Hughes WG 21
The Catalyst:
Becky Ann Hughes is an accomplished executive with seventeen years of experience leading transformational change across multiple industries, teams, and business models with a special focus on data-driven, customer-centric strategies and building strong connections with consumers. With more than eleven years of experience in the free-to-play mobile games industry, Becky Ann has developed deep expertise in building profitable growth, identifying innovative opportunities, and building strategy through data-driven insights.
Becky Ann currently serves as Senior Vice President for Glu Mobile within Electronic Arts. Her primary responsibilities include setting strategy for player-centric growth, guiding investment decisions for performance-based marketing, and leading the transformation initiatives across Marketing, Analytics & Data Science, Central Technology, Consumer Research, and Customer Care. Prior to her current role, Becky Ann served as a public officer and Senior Vice President of Growth for Glu Mobile, reporting to the Chief Executive Officer. This was preceded with leadership of the GluPlay Studio as Vice President & General Manager, managing the P&L, establishing a vibrant team culture, and leading the product vision for new games and live operations including Diner DASH, Cooking DASH, and Restaurant DASH with Gordon Ramsay.
Prior to Glu, Becky Ann led data-driven transformation in both the gaming and restaurant industries. At PlayFirst, the originator of the “DASH” franchise, she served as Vice President & Co-Head of Studio leading a business model change from premium to free-to-play and a platform transition from PC to mobile devices. In addition to her strong business experience, Becky Ann also holds a Bachelor of Science degree in Business from San Jose State University and an MBA from The Wharton School at the University of Pennsylvania.
About the Host:
Sheila Bangalore WG21
The Host:
As a chief legal and strategy officer with a Wharton Finance MBA, Sheila Bangalore honed her legal/compliance, corporate strategy and governance experience over 20 years in senior roles across multinational, highly regulated, technology (B2B/C) and retail businesses, including Zappos, Bally Technologies, Aristocrat Gaming and MP Materials. Sheila’s results-oriented focus, collaborative style and ability to develop and lead high-performing, diverse teams enable growth and transformation.